The other day I listened to the world’s best investor, Warren Buffet. Many people probably want to know what his secret to success is. In investing, it is down to some simple principles. Generally, the stock market is in an upward trend. So, when investing you should think long-term. Therefore, it is even more important that you do your research by looking at companies that you understand, whose management is good, and where the main product(s) is going to sell. For example, do you think Coca Cola is going to last in the next 10 years? You would think this was common sense, but the recent financial ‘crisis’ just showed how short-term investors think, which is so contagious to other investors and it shows how much fear is underpinning markets. Investing is down to simple logic, that anyone can understand and learn.